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Guides to SEO & GEO
Plain-English guides to being found, in Google and in AI answers like ChatGPT, Perplexity, and Google AI Overviews.
What Is GEO (Generative Engine Optimization)?
GEO is optimizing your site so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and cite you. Here is what it means and how to improve it.
How to Show Up in ChatGPT, Perplexity, and Google AI Overviews
A practical, step-by-step guide to making your site discoverable and citable by the major AI answer engines.
What Is llms.txt and How to Create One
llms.txt is a simple file that gives AI models a clean, curated map of your most important pages. Here is what it is, why it helps, and how to write one.
SEO vs GEO: What's the Difference and Do You Need Both?
SEO ranks you in search results; GEO gets you cited in AI answers. Here is how they compare, where they overlap, and why most sites need both.
Free vs Paid SEO Audits: What You Actually Get
The real difference between a free and a paid SEO audit is depth, coverage, and what happens after the list of problems. Here is what each tier gives you.
Technical SEO Checklist: What to Audit and How to Fix It
A practical technical SEO checklist grouped by area, with what to check and how to fix it, from crawlability to performance.
How to Write Title Tags and Meta Descriptions
Title tags and meta descriptions shape how your page looks in search and how often people click. Here is how to write both well, with examples.